Example results of Internet Marketing

Sample results of an analysis of E-Marketing action following the previous steps already talking about monetary aspects:

Suppose that the budget for this action is $ 100 and have obtained the following results:
100 views
25 clicks
15 number of records
10 number of acquisition attempts
5 number of acquisitions

We can say that the results of the campaign, in absolute values, are shown in the table above.

Now that means that we have for example 15 records? Much? is enough? What we do know is that it is not sufficient because anyway we are going to want more, or in other words the objectives of the campaign require better results. This is one of the pillars of our marketing, which if successful, we will always want more. Returning to the example of the 15 records. We do not say that we have 15 records with $ 100 but each has cost us $ 6.67 ($ 100/15), which means that our cost per record is $ 6.67. Similarly, our acquisition cost is $ 20 ($ 100 / 5).

To make the calculation of ROI, that’s what we’re ultimately talking about when we do marketing for results, we need to know is how much better for us each acquisition or purchase.
Suppose that for every new customer we sell, on average, a total of $ 35, we can say that each client gives us a value of $ 35.

If we know our cost of acquiring each new customer is $ 20, and each is worth for us $ 35, then we say that our ROI is 1.75 or 175% (profit / cost) and that basically what we have achieved our campaign is a gain of $ 75, thus multiplying our initial budget by increasing it by 1.75 or 175%.

To eMarketer, in 2012 ad spending in the U.S. in social media will be U.S. $ 746 million. [1]