E-Marketing. Steps for Search Engine Optimization (SEO)

Here are some points to be carried out for the Optimization of Search Engines:

• Choice of domain name.

Many of us think that when choosing a domain name or our web site should be the name of the company, which is a big mistake made by most, actually the best name you can choose for your site is the name of your service or product, and this will enable Google search.
• Keywords. As its name implies, are the keywords that the user uses to find the service or product of interest, so it is very important that these have been placed in the offline part of your website, this means within programming it. To know what are the keywords that are most suitable for you for your site should do a study and analysis that is more related words your service or product and think that way can get you the user, you can also assistant a Google tool called AdWords which gives you information about how many people seek this or that word.

• Description. As the keywords the description is part of the program, and is nothing more than a brief description of the contents of the page no more than 2 or three lines and must contain in its wording keywords most relevant to the website.

• Title. Each page included in the website should have a title, which will appear at the top of the window.

• Content. This part is very important, the content should be very interesting for the reader, must be constantly updated, especially to include keywords. This in turn must contain two points are very important and necessary for it to be more easily tracked by search engines and are:

            H1 or Header 1: This part is nothing more than the title  of the content. This should also include keywords in. the page.
           H2 or Heading 2: Here is a brief description of the article or content, you should use this as a page description. programming.
           Words in Bold: the keywords in the writing of the content should appear in bold or bold.
          Writing: the writing of the content should include key words several times so it can be more easily identified by search engines.

• Design. the user perception of the company through the site design is critical because this will encourage or discourage contact the organization, or for the purchase of prodct or service, that is why we must give due importance to this part of the optimization.

• Call to action: this is a very important element that should be included in the design. These are buttons that are placed on the website either on the page or between the content of it, they should call the action as its name indicates, and give a clear and precise message which is the action want the user to click. This button should be linked to a page that is important to us that the user gets there, such as the contact page. Among the features to be included are:

• Bold colors.
• Relatively large size compared to other content.
• Action clear, short and precise. (Eg «Call now!», «Contact us now!», Etc.).

All the above points relate to each other and help optimize the page to be easily found by search engines and therefore this is indexed in the top of it which will bring many advantages over the competition.